Deutsche Bahn Connect

Task

How can we innovatively showcase a wide range of mobility products offered by Deutsche Bahn Connect to the press, political representatives and Deutsche Bahn?

Details

In cooperation with the agency HenkelHiedl, we sent shuttle bus visitors on a virtual journey via DB Connect through a futuristic city. DB products such as rental bikes, public transport, Flinkster, and app booking are integrated into the VR experience. The highlight of said journey is a spectacular drone and taxi flight over the city, and further into the universe.

Results

evrbit has implemented a self-explanatory VR app for DB Connect, and was largely responsible for its game & 3D design. From city traffic, crowd systems, fully-animated city life and time-lapse, we carried out both the event roll-out, as well as the on-site support.

Potential

For marketing and PR strategists, the primary aim is to highlight the right story for an event or product. Embedding the experience into the customer journey is the name of the game. AR and VR technologies can add new depth to presentation formats, enhancing the aspect of storytelling. With DB Connect, the user story experience starts immediately upon entering the shuttle bus and running the Deutsche Bahn Connect VR app on provided Oculus Go headsets. In addition to shorter waiting times, Deutsche Bahn provided an innovative and memorable event atmosphere.

Let’s take the first step!