Use Case
Edutainment
Augmented Reality on the Bernina Express - a Use Case from evrbit
Challenge
Rail travel is not always just about getting from one place to another. Sometimes the train ride itself is also an experience: beautiful landscapes, interesting places, special architecture. This is also the case with the Bernina Express, which connects Chur in Switzerland with Tirano in Italy. The question we asked ourselves is: How can we make rail travel additionally more attractive and increase the added value for rail travel?
Analysis
How can we make rail travel additionally more attractive and increase the added value for rail travel(ers)?
Solutions
We want to give travelers added value in the form of innovation, information and entertainment. To this end, we have created an application that
We have therefore created an application that travelers can access using their own devices - BYOD: bring your own device.
The information can be accessed anywhere via cell phone, laptop or app. With the digital twin of the train and the route, you can see where the train is at any time and what can be seen around it. What you see outside the train is interactive. Touchpoints can be used to call up information about the train, the landscape or architecture. Playful add-ons for children are also included so that the train ride is varied and not boring.
Real added value is created for the customer, communication is emotionalized and the experience is positively remembered.
Services
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